Qualitative research and practical strategy to help brands thrive

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Shining a light on what people need and value most – so you can make the right decisions about what to do next.

Winning strategy: who to target, and where to play


Target audience, brand positioning, key benefits and product/ market fit research


  • Focus groups
  • 1-1 in-depth interviews
  • Online communities
  • In-home video and photo diaries
  • Consumer closeness

Unique innovation that gets people excited

(and works hard for your brand)

Innovation pipeline and concept development research – from ideation to post-launch


  • Workshops
  • Exploratory and development qual research
  • Concept screening (quant)
  • In home product trials
  • Product sensory testing
  • Shopper / instore research

Getting your brand seen, heard and understood


Exploring and optimising messaging, brand personality / purpose, tone of voice, plus brand design and advertising


  • Focus groups
  • Individual depth interviews
  • Online communities
  • Instore research

Qualitative research is at the heart of what I do, plus I have a network of expert partners who help me to deliver international, quant and sensory research as needed.

However it will always be me pulling together the separate strands of research to create one story and one set of insights and recommendations.

Research, strategy and creative agencies.

I provide the services listed on a partnership / freelance basis, and have experience working seamlessly as part of agency teams. Please do get in touch if you would like to chat about a project.

Want to learn more about what I do, or discuss a potential brief? Please get in touch, I'd love to hear from you.