Eye-opening insight for brighter brands
Brands win when the humans who buy them do too. So I get people talking about what they think, feel and do – and what’s in their homes, cupboards and fridges – to shine a light on the sometimes surprising things they want and value most.
Which makes it easy for brands to make clear, actionable decisions about what to do next.
Working with brands to uncover what their target customers really value.
Brands want to be clear they are making choices that will help secure their brand’s future, and that they are focusing time and investment on the right things.
The brands we buy everyday aren’t just products. They are habits, shortcuts, familiar friends and memories. We are marketing to humans, with all their emotional needs and contradictions – and brands win when the humans who buy them do too.
I bring you closer to the people behind your target audience, and what they think, feel and do – in all their real-life, messy, human glory. Giving you the evidence, confidence and inspiration to make the right decisions.
Winning strategy
Research that helps you define who to target, and where to play: brand positioning, key benefits and product/ market fit
Unique innovation
Insight-led product pipelines and concepts that will get people excited (and work hard for your brand) – researched and validated from ideation to post-launch
Getting brands seen, understood and bought
Research that explores, develops and optimises any of the ways your brand communicates: messaging, brand personality / purpose, tone of voice, design and comms
- Focus groups
- 1-1 in-depth interviews
- Online communities
- Video and photo diaries
- in-home product trials
- Innovation quant concept screener
- Product sensory testing
- Brand and ideation workshops
- Training
- Focus groups
- 1-1 in-depth interviews
- Online communities
- Video and photo diaries
- in-home product trials
- Innovation quant concept screener
- Product sensory testing
- Brand and ideation workshops
- Training
Communication that hits the spot
Research to explore, develop and optimise how your brand communicates: messaging, brand personality / purpose, tone of voice, design and comms. Getting your brand seen, bought and loved.
Human and real
People are far more than just consumers or shoppers. By unlocking what they care about, we can create space in their lives for your brand.
A fresh perspective
Uncovering new ideas, new insights and making new connections. And being constructively honest about what’s working (and what’s not)
In your corner
I want your brand to succeed as much as you do. Together we will get stuck into understanding your target audience, and how to achieve your brand goals.
Creative, practical solutions
I believe in maximising your return on insight – making clear, actionable recommendations that make your plans – and brand – better.
Step 1: Briefing and immersion
I work with you to get an in-depth understanding of your objectives, business questions, ideas, challenges and hypotheses – more is more at this stage
Step 2: Planning and setup
Getting the right methodology in place, finding the right people to speak to, and getting stuck into the detail of what to ask and show them
Step 3: Fieldwork
Otherwise known as doing the actual research: clients are always welcome to watch and listen in, Gogglebox-style – to get as close as possible to their target audience
Step 4: Insight and solutions
I analyse what we’ve learnt, and create a debrief document that brings the key insights to life, plus the practical recommendations that answer your original objectives and questions.
Step 5: My door is always open
I have a long-term sounding board relationship with many of my clients, helping maximise their ‘return on insight’ as they embed the insights into the business and implement their plans.
