Strategic insight for FMCG and hospitality brands

Curious to Clear is a consumer insight and strategy collective.

We bring together the best researchers, ex-clientside marketers and innovation experts to help you grow your brand.

About the CollectiveWhat we do

Turn your brand’s potential into confident decisions that drive growth.

We partner with marketing, insight, and innovation teams to uncover the consumer truths that matter most.

Together, we help you:

  • Shape your brand’s future with clarity – identifying your most valuable audiences and opportunities others miss.
  • Craft messages that resonate and benefits that truly matter to your consumers.
  • Transform ideas into market winners – from exploring white space to fine-tuning your next launch.
  • Create impact at every touchpoint – understanding what makes for breakthrough packaging or communications that cut through.
We deliver both robust evidence and compelling stories that build stakeholder buy-in, turning research into action that grows your brand.

Brands we’ve worked with:

Working with the Curious to Clear Collective

Our Collective brings together the best independent researchers with experts who’ve worked client side as insight leaders, brand marketers, and strategists.

This means we can:

  • Bring together the best talent and the best approach for the needs of each brief
  • Ask the questions that really matter to your business
  • Bring real-world commercial experience to every project
  • Challenge conventional thinking with genuine strategic depth
  • Translate insights into actionable strategies, not just PowerPoint
We’re not just researchers. We’re business partners, taking you from curious to clear.

 

The insights are truly exceptional.. We’ve gained invaluable and critical understanding of our market, with excellent product design direction and actionable opportunities to explore.

Founder, Baby startup

Working with you has been a breath of fresh air …you ‘get it’ and find the sweet spot between what people really want and the lenses of category and commercial.

Category & Insight Controller, Drinks Manufacturer

A phenomenal job – the learnings that came out were invaluable. So many thoughts about how we launch the product, and how to scale the brand for the long term

Founder, sports nutrition brand

I cannot tell you how well our session was received, it has really engaged people across the business - even though many were surprised with the findings - and they are fully on board.

Marketing Manager, Health brand

You understood the category immediately and the research was clear on what will make the biggest difference to our shoppers and consumers

Marketing Manager, Premium OL

It took all the bullsh*t out of my presentation and made the way forward much clearer – you've changed my view of market research

Founder, fashion tech brand

The debrief was really clear and we love how you make it so easy to digest and tangible to move forward.. Useful information on what it takes to win with both our current and future portfolio.

Innovation Manager, snacking brand