Brilliant shopper and consumer insight is at the heart of what we do

And when it comes to knowing how to turn that insight into action in your business - our expertise in marketing, storytelling and stakeholder management is a gamechanger.

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What we do

We can facilitate multi-stage strategy or innovation processes – or provide standalone research.

Innovation and NPD:

White space
Opportunity and market sizing
Concept development and testing
NPD research, Product testing

Brand strategy and positioning research:

Strategy and positioning
Find and unlock white space for innovation

Branding, comms and packaging research

Explore and optimise brand, design or comms
Quant validation and pre-testing

Internal workshops and training

The debrief was really clear and we love how you make it so easy to digest and tangible to move forward.. Useful information on what it takes to win with both our current and future portfolio.

Innovation Manager, snacking brand

Working with you has been a breath of fresh air …you ‘get it’ and find the sweet spot between what people really want and the lenses of category and commercial.

Category & Insight Controller, Drinks Manufacturer

I cannot tell you how well our session was received, it has really engaged people across the business - even though many were surprised with the findings - and they are fully on board.

Marketing Manager, Health brand

The insights are truly exceptional.. We’ve gained invaluable and critical understanding of our market, with excellent product design direction and actionable opportunities to explore.

Founder, Baby startup

A phenomenal job – the learnings that came out were invaluable. So many thoughts about how we launch the product, and how to scale the brand for the long term

Founder, sports nutrition brand

You understood the category immediately and the research was clear on what will make the biggest difference to our shoppers and consumers

Marketing Manager, Premium OL

It took all the bullsh*t out of my presentation and made the way forward much clearer – you've changed my view of market research

Founder, fashion tech brand

How we work:

1. We start with the end in mind

Our approach is laser-focused on creating real commercial impact. We don’t just conduct research – we design projects that win hearts, convince minds, and inspire action.

Drawing on our deep client-side experience, we dig beyond the surface. We understand not just the research challenge, but the broader business context, the critical decisions at stake, and the stakeholder landscape.

2. We pick the right team for your brief:

We create a dream team for each project, combining:

Exceptional researchers with expertise across multiple disciplines and methodologies
Senior professionals with hands-on brand experience from insight, innovation, category, and marketing roles

We’re creative, entrepreneurial problem-solvers with extensive FMCG experience. We don’t just understand consumers and shoppers – we deeply understand the client perspective.

3. We select the right approach

Our methodology is flexible and comprehensive. We’ll recommend the right research solutions for your brief from a wide range of disciplines:

Qualitative and quantitative methods
Semiotics
Behavioral science
Analytics
Ethnographic research
Digital and AI approaches
Face-to-face investigations

Most of our work is mixed-method and iterative, allowing us to capture multiple perspectives and collaborate closely with you.

4. We engage strategic and commercial thinking

Brilliant research is just the beginning. We focus on delivering:

Actionable insights
Clear, practical recommendations
Inspiring next steps

And work with you to ensure our findings are realistic, relevant and truly helpful.

5. We design outputs for maximum impact

We treat our research outputs like a marketing project in their own right. Tailoring our delivery to your specific audience – whether that’s senior stakeholders, creative agencies, commercial teams, or retail customers.

Our outputs are as diverse as our clients’ needs: